CASE STUDY
Skills used
The challenge
DWK refreshed its identity and Ecommerce portal simultaneously post the merger of three brands and product catalogs, and needed to focus on enhancing usability and messaging.
The product
Duran, Wheaton, and Kimble Chase, each with their own rich history as esteemed manufacturers of precision lab-ware, joined forces to become DWK. Preserving broader user satisfaction, access to popular products, and maintaining a strong connection with their user base became paramount.
To achieve this, the idiosyncrasies and quirks of the old Ecommerce portals needed to fade away, making room for an engaging and cohesive site.
THE SOLUTION
Brand
Considerable effort was dedicated by both myself and the client to ensure that the homepage provides complete access to the DWK product catalogue and effectively communicates the company's new vision.
Thoughtful UX
Lab-ware can be a significant investment, but it's also a regularly ordered consumable. Users appreciated the thoughtful approach to referencing associated products and the wide array of readily available options.
