CASE STUDY
Skills used
The challenge
Support scientists at the forefront by seamlessly integrating the Hyperion into their workflow, unlocking revolutionary data from this next-gen instrument.
The product
In a space where customers actively contribute to the research and development process, it's vital to assure scientists and clinicians that investing their valuable time and often limited budget in this cutting-edge product is worthwhile.
The Hyperion surpasses competitors by providing significantly more data from each tissue sample, along with numerous quality-of-life benefits for users.
Ensuring users felt comfortable with the methodology, yet cognizant of the instrument's potential, was an integral part of the product design challenge.
THE SOLUTION
Saving lifes
Every biopsy poses a risk, particularly for late-stage cancer patients.
I advocated for the establishment of cohesive software workflows from the lab to clinicians' offices, ensuring that the rich data collected by the instrument ultimately benefits the most crucial individuals in the process: the patients.
Stay mobile
Paradoxically, this sizeable instrument also provided scientists with the unique opportunity to set and forget their work. Get out and about while their work was in safe hands.
I emphasised the importance of prioritising user quality of life as a central consideration throughout the product development process.
Complex ideas communicated clearly
It takes a team
I had the privilege of leading a team of skilled designers, web experts, copywriters, photographers, videographers, and more. Our responsibility extended to overseeing every facet of Fluidigm's creative output, including packaging, physical product design, and all the necessary digital assets to bring the project to fruition.
Clear visualisation
From the acclaimed launch website through to the brochures and social media, I was able to take previously opaque concepts and communicate them with vivid immediacy.
The launch website contained a live demo of the product and received global media attention.
