CASE STUDY
Skills used
The challenge
The all new Range Rover came with a list of new technologies and features. The multimedia product launch needed to reinforce the brand's heritage while introducing innovations.
The Solution
After a long period of product tweaks and incremental improvements Jaguar Land Rover went all in with the relaunch of the Range Rover.
It was crucial to seed excitement with journalists and other influencers while simultaneously building intrigue with the passionate Range Rover fanbase.
The campaign was kicked off with a capabilities demonstration in the Atlas Mountains with an accompanying app and book, before we took the brand identity and rolled it out to the rest of our digital campaign.
The full package
Consistent high quality across media
The immaculate design philosophy of the car itself was extended to the digital assets, physical sales materials, brand portals and social media.
A wide range of skills were combined with careful planning to pull this off.
The space to experiment
One of the pleasures of working on this project is the time and space we had to get it right.
Much like a car's development, we indulged in fun and experimental prototypes that fed into the final design.
