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I'm Peter Fickling,
a skilled product designer with a strong grasp of product strategy and a knack for creating user-friendly experiences. What makes me stand out is my ability to tell engaging stories through my designs. Ready to bring a unique touch to your projects!

arrow_downward

I'm Peter Fickling,
a skilled product designer with a strong grasp of product strategy and a knack for creating user-friendly experiences. What makes me stand out is my ability to tell engaging stories through my designs. Ready to bring a unique touch to your projects!

arrow_downward

I'm Peter Fickling,
a skilled product designer with a strong grasp of product strategy and a knack for creating user-friendly experiences.

arrow_downward

I'm Peter Fickling,
a skilled product designer with a strong grasp of product strategy and a knack for creating user-friendly experiences.

About me

What do you need?

loupe

Product

I use creativity and clear strategy to provide user-focused solutions.

loupe

Product

I use creativity and clear strategy to provide user-focused solutions.

loupe

Product

I use creativity and clear strategy to provide user-focused solutions.

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UX & UI

Clearly designed direction that results in helpful and enjoyable products.

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UX & UI

Clearly designed direction that results in helpful and enjoyable products.

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UX & UI

Clearly designed direction that results in helpful and enjoyable products.

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Storytelling

We can give someone a user journey OR we can take them on a journey.

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Storytelling

We can give someone a user journey OR we can take them on a journey.

radio

Storytelling

We can give someone a user journey OR we can take them on a journey.

favorite

favorite

favorite

Compassion
and empathy

Compassion
and empathy

Compassion
and empathy

Working with kind people isn't just enjoyable; they also make excellent product partners. Instead of imposing features and predetermined results on the user, they use empathy to carefully weigh the potential benefits of each interaction.

The fact that I will remember your tea preferences points to my ability to recall key details from my thoughtfully conducted user research.

Working with kind people isn't just enjoyable; they also make excellent product partners. Instead of imposing features and predetermined results on the user, they use empathy to carefully weigh the potential benefits of each interaction.

My ability to remember how you take your tea points to the my capacity to recall key details from my thoughtfully conducted user research.

biotech

biotech

biotech

All the skills
to pay the bills

All the skills
to pay the bills

All the skills
to pay the bills

We are all going to be replaced by AI within the next two weeks… apparently. But just in case it takes longer than expected I am keeping my skills sharp, up to date and relevant.

I intend to work in harmony with our robot overlords, and I am filling up my prompt library in preparation. AI will need guidance and I am prepared to give it.

routine

routine

routine

Waterfalls of
agile scrums

Waterfalls of
agile scrums

Waterfalls of
agile scrums

Whether you start the day with a morning get together or a flurry of messages on Slack, I am ready to help get things organised and under way.

I have been lucky enough to test my skills at start ups, agencies and with the some of the worlds shiniest brands. I always focus on polite, honest and clear communication. Virtues that work in any scenario.

View case studies
View case studies
View case studies
Get in touch
Get in touch
Get in touch

Case studies

What have I been up to?

What have
I been up to?

What have I been up to?

I have launched music careers, new cars, life saving instruments and data rich software solutions. I would love to find out what challenges I can help you with. Here are a few that I have tackled from my recent past.

visibility

FInd out how Peter helped

Abbott

Product strategy

Research

UX

UI

Creative Direction

Foodie App

Increasing user engagement and lowering the barrier to daily use for Type 2 Diabetes patients who are trying to form good habits.

with

visibility

Foodie App

Increasing user engagement and lowering the barrier to daily use for Type 2 Diabetes patients who are trying to form good habits.

with

visibility

FInd out how Peter helped

Abbott

Product strategy

Research

UX

UI

Creative Direction

Foodie App

Increasing user engagement and lowering the barrier to daily use for Type 2 Diabetes patients who are trying to form good habits.

with

visibility

FInd out how Peter helped

Range Rover

Brand

UX

UI

Marketing

Creative Direction

Multimedia

Range Rover

Setting the style of the brand and total user experience for the launch of this iconic car.

with

visibility

Range Rover

Setting the style of the brand and total user experience for the launch of this iconic car.

with

visibility

FInd out how Peter helped

Range Rover

Brand

UX

UI

Marketing

Creative Direction

Multimedia

Range Rover

Setting the style of the brand and total user experience for the launch of this iconic car.

with

visibility

FInd out how Peter helped

Fluidigm

Product strategy

Management

UX

UI

Brand

Research

Hyperion Imaging System

Helping to develop and launch a life saving research and diagnostics instrument.

with

visibility

Hyperion Imaging System

Helping to develop and launch a life saving research and diagnostics instrument.

with

visibility

FInd out how Peter helped

Fluidigm

Product strategy

Management

UX

UI

Brand

Research

Hyperion Imaging System

Helping to develop and launch a life saving research and diagnostics instrument.

with

visibility

FInd out how Peter helped

DWK

Product strategy

Researdh

UX

UI

Brand

DWK ECCOMERCE PORTAL

Combining three historic brands and complex product catalogues into one clean user experience.

with

visibility

DWK ECCOMERCE PORTAL

Combining three historic brands and complex product catalogues into one clean user experience.

with

visibility

FInd out how Peter helped

DWK

Product strategy

Researdh

UX

UI

Brand

DWK ECCOMERCE PORTAL

Combining three historic brands and complex product catalogues into one clean user experience.

with

I have helped a lot of people

I have helped
a lot of people

I have helped a lot of people

Over the years I have been lucky enough to work in a wide variety of fields and contribute using a plethora of different skills and strategies. Adaptability and versatility are universally helpful qualities.

I've worked in:

Automotive

Renewables

Life Sciences

Health Care

Music

Publishing

Pharma

Energy

Big tech

Start ups

Agencies

and many more…

With some pretty impressive names:

  • with

  • with

  • with

  • with

  • with

  • with

Skills

Half man half Figma

Half man half Figma

Sweet software skills are nothing without strategy and experience.

Sweet software skills are nothing
without strategy and experience.

Sweet software skills are nothing without strategy and experience.

outdoor_grill

outdoor_grill

outdoor_grill

Producing results

Producing results

Producing results

Product strategy

Leadership

Research

UX

UI

Branding

Creative Direction

AI prompt librarys

Copywriting

Marketing

Videography

Animation

Print

Editorial

HTML & CSS

and many more...

architecture

architecture

architecture

The tools I use

The tools I use

The tools I use

Figma

Framer

Photoshop

Illustrator

After Effects

Premiere

Indesign

Animate

Audition

Adobe XD

Office 365

Google suite

Monday

Trello

Wrike

Slack

Rive

and many more...

Soft Skills

Soft Skills

Soft Skills

Accessibility

I want to make sure that every element of every product I work on is available to all users.

EDI

Let's make sure that our work is welcoming without being tokenistic.

Creativity

Not to boast, but i have SH1T loads of the stuff. No limits.

Honesty

I own up to my mistakes and am polite when delivering difficult news to others.

Passion

I care about the people I work with and the users I am serving.

X Factor

We are all unique, but to lesser and greater degrees.

We can build
skills together

We can build
skills together

We can build
skills together

Every role, company, team and challenge are unique. The combinations of needs and scenarios are limitless and all happening during a time of extreme change.

I have a history of adapting to new technologies, locations and opportunities.

We can probably reach any goal if we work together.

Get in touch
Get in touch

Contact

It won't
be boring

It won't
be boring

It won't
be boring

rocket_launch

And it might be
worth your while.

And it might be
worth your while.

And it might be
worth your while.

It would be great to find out the kind of help you and your colleagues need.


Even if I am not the right person to provide assistance I will do my best to steer you in the right direction and set you up to succeed.


I might even make you laugh.

It would be great to find out the kind of help you and your colleagues need.


Even if I am not the right person to provide assistance I will do my best to steer you in the right direction and set you up to succeed.


I might even make you laugh.

peterfickling@gmail.com
peterfickling@gmail.com
peterfickling@gmail.com
View my Linkedin page
View my Linkedin page
View my Linkedin page

Thank you